that the world's first singing commercial aired on the
radio on Christmas Eve, 1926 for Wheaties cereal? The four male
singers, eventually known as the Wheaties Quartet, sang the jingle.
The Wheaties Quartet, comprised of an undertaker, a bailiff, a
printer, and a businessman, performed the song for the next six
years, at $6 per singer per week. The commercials were a resounding
success. You can listen to the jingle by clicking on this link:
http://www.old-time.com/commercials/Sounds/Wheaties.wma
http://www.old-time.com/commercials/Sounds/Wheaties.wma
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