December 24, 2012

Did You Know. . .

that the world's first singing commercial aired on the radio on Christmas Eve, 1926 for Wheaties cereal? The four male singers, eventually known as the Wheaties Quartet, sang the jingle. The Wheaties Quartet, comprised of an undertaker, a bailiff, a printer, and a businessman, performed the song for the next six years, at $6 per singer per week. The commercials were a resounding success.  You can listen to the jingle by clicking on this link:

http://www.old-time.com/commercials/Sounds/Wheaties.wma

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